Longreach Estates are Curo’s landlords. We are based in the Imperial Centre in Darlington and we were offered the chance to work with Longreach to fill out the empty offices they had which we gladly jumped at having occupied one since 2010. They needed to appear locally for anyone looking for office space and be able to acquire these leads at a reasonable price but also track where they came from as they were utilising other channels too.
We had a blank canvas with this client as they had not run any PPC campaigns in the past. We started with a spend match voucher to show the client what could be generated with PPC. After the first two months running search and remarketing campaigns, we quickly saw phone calls and contact forms increase from the campaigns although targeting a small area around Darlington there was still enough traffic and interest to generate results and fill all their empty office space.
“When initially approaching Curo we could not have imagined the impact they would have. Very quickly we were generating enquiries that we could track back to the PPC efforts very easily and after several months we suspended all other efforts and focussed solely on the PPC due to incredible results we were achieving.”
Increase in enquires
Increase to average time on site
Increase in visitors
Return on ad spend